Reference material considered particularly helpful for agriculture educators, extension and community development specialists involved with planning farmer chef direct marketing conferences and workshops.

Leah Caplan from the Washington Hotel
photo Lili Calfee-Miller    
Organizing a Successful Agricultural Direct Marketing Workshop
University of California Sustainable Agriculture Research and Education Program (UC SAREP)
This downloadable publication describes the steps and techniques involved in planning, implementing, and evaluating workshops on direct marketing. Sample agendas and speaker lists are also included.
1.7 MB PDF // from UC SAREP

Building Local Food Networks – A Toolkit for Organizers
Based on six years of lessons learned from the Portland Farmer-Chef Connection conferences and their Guide to Local and Seasonal Products, the toolkit provides guidance for establishing local food networks in general, as well as specifics about organizing a Farmer-Chef Connection gathering in detail. Extensive appendices provide sample materials, templates, and tools for organizers. The toolkit is available for $35 as a PDF download.